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Posts Tagged ‘French wine and cheese’

Pierre & Vacances at World Travel Market 2011

November 16, 2011 12:17 pm
posted by Sarah

World Travel Market – where the whole world converges [literally] under one roof in November. Where months of planning comes down to just four days of meetings, networking, parties and sore feet.

The Pierre & Vacances team on our stand at WTM

Want to know what Pierre & Vacances got up to this year? Well read on…

A spot of Après Ski

What better way to get into the winter spirit than with an après ski party? And it wasn’t hard to persuade people not to ‘slope’ off on the first day of WTM with drinks, hearty nibbles and some fantastique live music courtesy of the 101s who will be playing the Little World Festival in Meribel in 2012.

The 101s rock our après ski party!

But it wasn’t just a great excuse for a party; we also held a raffle for the excellent winter sports charity Disability Snowsport UK, here’s a short video about the fantastic work they do:

Disability Snowsport UK – Accept No Limits from John Currie on Vimeo.

And with prizes such as a ski holiday to France, Meribel Little World Festival tickets, lift passes to the 3 Valleys ski area, lift passes to the Alpe d’Huez ski area, ski hire, a limited edition Petanque set and a magazine subscription up for grabs, it’s not surprising that we raised a great amount for such a fantastic charity.

A limited edition Petanque set

So a huge thank you to Crystal Ski, Ski Set, Les 3 Vallèes, Alpe d’HuezMeribel Little World Festival and Racer Ready Magazine for their generous donations of prizes.

A glass of wine and a chunk of cheese

To celebrate WTM’s Responsible Tourism Day on Wednesday, we held a Green Wine and Cheese event on our stand – although it should be pointed out the cheese and wine weren’t actually green…

Delicious French wine and cheese

We plied people with delicious and authentic French wine and cheese from different regions in France, while our UK & Ireland Sales and Marketing Director, Cathy Rankin, presented the key elements of our sustainable approach, and the green initiatives being worked on for next year – and beyond! Interested? You can view Cathy’s presentation here!

Cathy presents Pierre & Vacances' sustainable approach

Here comes the cheese!

Plenty of cheese to go around guys...

Pierre & Vacances' Elodie dishes out French saucisson

And some green ideas

Going paper-free – To further support a sustainable message, the Pierre & Vacances’ press pack went paper-free this year! Instead of paper packs we handed out these nifty and specially designed USB sticks made from renewable materials.

A bag for [a ski] life – As French ski resorts are plastic bag free, we’ve designed an eco bag for life which can be used to lug back French delicacies from the supermarché, and is also designed to be big enough to hold a pair of ski boots as well as fit as carry-on luggage for the plane!


Educating the Brits – Plus front and centre of our stand this year was our Recycling in France infographic, to help UK and Irish tourists to clean up their recycling act while on holiday. There’s more about this initiative here.

Our recycling infographic taking pride of place